Learning
Expanding Learning
Beyond the Classroom
Cricket believes that learning doesn’t stop at school. By fostering curiosity- driven exploration, we empower children to connect knowledge with real-world experiences, making education more meaningful and immersive.
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brand chart
Growing Beyond the Page
This series of charts offers a visual representation of Cricket’s future brand extensions and our strategic direction moving forward. By translating our goals into clear visual frameworks, we can more effectively communicate our intentions, assess performance, and refine our approach to better align with the needs of our consumers and partners.
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PR01
Interactive Learning Kit
An immersive learning kit that brings stories to life through hands-on, STEM-based exploration.
Description
Cricket’s Interactive Learning Kits are designed for school-age children and include themed activity books, science experiment tools, creative craft materials, and interactive Q&A cards. These kits allow children to explore scientific, artistic, and literary concepts in a hands-on format that makes abstract ideas tangible and fun. They also include branded stationery to create a cohesive learning experience that brings the world of Cricket off the page and
into play.
Mission Focus
Interactive Learning Kits reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by blending engaging stories with STEM-based activities to spark curiosity, creativity, and hands-on exploration.
Differentiating Elements
Unlike standard STEM kits, Cricket’s approach weaves literary storytelling with educational exploration, fostering both imagination and critical thinking. The inclusion of branded stories and hands-on Q&A elements makes the kits deeply immersive.
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SE01
Personalized Literacy Coaching
A flexible coaching service that connects children with literacy mentors for tailored reading and writing support.
Description
Cricket’s Personalized Literacy Coaching provides flexible literacy support for children through one-on-one sessions, small peer groups, or class-wide instruction. Students receive structured reading guidance, writing feedback, and enrichment activities aligned with their learning styles and goals. By connecting young readers with authors, educators, and editors, this program turns abstract skills into personal growth and builds confidence
in communication.
Mission Focus
Personalized Literacy Coaching reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by fostering a one-on-one connection that nurtures creativity and builds lifelong literacy skills.
Differentiating Elements
Cricket connects learners with practicing storytellers, editors, and artists, not just certified teachers—adding real-world storytelling insight to literacy growth.
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EN03
Cricket Learning Hub
A story-rich learning environment built in public spaces to spark imagination, play, and literacy.
Description
Cricket Learning Hubs are cozy, story-themed learning corners built inside cultural and educational institutions like libraries, galleries, or community centers. Designed for unstructured play, they include interactive storytelling walls, build-your-own-book stations, rotating exhibits, and reading lounges. These hubs turn public spaces into vibrant centers of literacy and imagination, encouraging children to pause, reflect, and create in a screen-free, creativity-focused zone.
Mission Focus
Cricket Learning Hubs reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by transforming shared spaces into dynamic storytelling and imagination environments
for children.
Differentiating Elements
Rather than isolated activity zones, these hubs integrate narrative journeys into public venues—fostering self-directed exploration across multiple learning domains.
