Reading
Where Imagination
Meets Learning
Storytelling is at the heart of how we inspire young minds. Through creativity, narrative, and play, Cricket Media transforms education into an experience that feels magical, inspiring, and filled with wonder.
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brand chart
Growing Beyond the Page
This series of charts offers a visual representation of Cricket’s future brand extensions and our strategic direction moving forward. By translating our goals into clear visual frameworks, we can more effectively communicate our intentions, assess performance, and refine our approach to better align with the needs of our consumers and partners.
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EX01
Imaginative Story Camps
A seasonal creative workshop where children turn original ideas into stories through reading, art, and performance.
Description
Imaginative Story Camps let children become creators. Over multi-day workshops, participants write short tales, act out scenes, illustrate characters, and learn basic publishing techniques. Each camp explores a new theme—from mythical worlds to futuristic science fiction—and ends with a showcase event for family and friends. With professional guest mentors and engaging group collaboration, kids gain both technical skills and confidence in creative expression.
Mission Focus
Imaginative Story Camps reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by empowering children to take ownership of stories, turning passive reading into active creation.
Differentiating Elements
These camps blend multidisciplinary creation with structured publishing outcomes—participants leave with a printed zine, mini comic, or digital storybook.
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EN02
Cricket Discovery Pavilion
An immersive, rotating literacy exhibit hosted within children’s museums and learning spaces.
Description
The Cricket Discovery Pavilion would feature a story-themed learning environment within museums or public spaces. With discovery walls, ambient sound zones, and narrative projection rooms, it invites kids into multi-sensory exploration. Exhibits rotate seasonally and align with current magazine stories, science, and art topics.
Mission Focus
Cricket Discovery Pavilion reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by immersing kids in story-driven environments that connect play with creativity and imagination.
Differentiating Elements
Unlike general museum play spaces, Cricket Discovery Pavilion blends narrative structure and hands-on discovery based on published Cricket content.
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EV03
Storytime & Snacktime
A recurring story-and-snack event that pairs creative tales with themed
edible fun.
Description
Families join weekly livestreams or in-person gatherings where a story is read aloud by educators, followed by a themed snack and related craft or mini-activity. Example: Reading a moon-themed story followed by making banana “rocket” snacks. The format blends multisensory engagement with learning, and all materials are family-accessible and easy to recreate at home.
Mission Focus
Storytime & Snacktime reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by turning storytelling into an interactive, multisensory bonding experience.
Differentiating Elements
Unlike food kits or general storytime, this merges both with curated themes and family engagement in a flexible, screen-friendly format.