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Discovery
Learning Comes Alive through Exploration & Play
Active participation is essential for deeper understanding. We design interactive, hands-on learning experiences that ensure children don’t just read or watch—they engage, experiment, and discover in ways that spark lifelong curiosity
and imagination.
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Growing Beyond the Page
This series of charts offers a visual representation of Cricket’s future brand extensions and our strategic direction moving forward. By translating our goals into clear visual frameworks, we can more effectively communicate our intentions, assess performance, and refine our approach to better align with the needs of our consumers and partners.
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ED02
Cricket Creators Lab
A physical curriculum for kids to build and publish their imagination.
Description
The Lab offers project-based courses in writing, illustrating, and self-publishing. With professional guidance, children can create their own magazines, comics, or digital stories, encouraging design thinking and digital literacy in creative formats.
Mission Focus
Cricket Creators Lab reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by enabling kids to become creators of their own narratives through guided multimedia learning.
Differentiating Elements
More publication-focused than art-based platforms, and more guided than open-source tools; rooted in publishing literacy.
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Partnership With NASA
A collaboration to promote emotional literacy and inclusive storytelling.
Description
Cricket and NASA partner to produce special issues, hands-on experiments, and field trip experiences. Young readers can learn about space missions through short stories, interviews with astronauts, and comics featuring scientific concepts. The partnership also enables real-life experiences like visiting NASA visitor centers or virtually joining rocket launches—bringing fiction and fact together in meaningful, curiosity-fueled learning.
Mission Focus
NASA Co-Branding reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by embedding real-world exploration into narrative experiences that inspire ambition.
Differentiating Elements
Cricket brings literary framing to STEM content, emphasizing emotional and imaginative connections with science—not just data or trivia.
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Cricket Field Guide App
An AR-powered mobile app that turns everyday surroundings into interactive storytelling experiences.
Description
Using AR technology, children can scan real-world objects—like trees, books, or buildings—to unlock related Cricket stories, short facts, or animated learning missions. With parent-guided and solo modes, the app encourages kids to see the world through a lens of curiosity, integrating tech with outdoor discovery. Missions evolve with seasonal changes and user location to stay fresh and relevant.
Mission Focus
Cricket Field Guide App reinforces our mission of igniting a love for reading, learning, and discovery, inspiring young minds to explore, create, and imagine beyond the page by transforming the physical world into a gateway for narrative and scientific exploration and experience.
Differentiating Elements
Unlike game-based AR apps, this app centers on learning and exploring moments, age-appropriate storytelling, and parental co-participation, with Cricket’s editorial voice embedded throughout the app.